By Mervin Brass

(Yorkton, SK) The Kahkewistahaw Gas and Convenience Store now carries the popular Neechie Gear clothing line.

Last month, the Yorkton based gas station held an official event to launch the sale of Neechie Gear products such as t-shirts, hoodies, sweatpants and hats all with the NG brand on full display.

Neechie Gear CEO Kendal Netmaker was on hand to promote his ever-growing list of products.

“I had this idea to create this clothing company to give back to kids, the same way I was helped as a kid, how could I create a brand name to give back to kids,” says Netmaker. “I bought some clothes, went selling at events, at pow wows. I made some money, kept doubling and doubling my money. “

Netmaker says he knew the Neechie Gear brand caught on when he started selling his product in a kiosk at the Centre Mall in Saskatoon.

“The first two weeks we almost sold out,” says Netmaker. “That’s when I knew we had something.”

Neecchie Gear is one of the fastest growing apparel companies in Canada because of customers like Jolene Finlay.

Finley fell in love with the clothing line the moment she saw someone wearing Neechie Gear a couple years ago.

She also likes what the product stands for – helping kids in sport.

“I always wanted one but never had the opportunity until just recently when they were here at the Kahkewistahaw gas store,” says Finlay. “Got one in my favourite colour blue, got a purple one for my daughter and a black one for my son. I will probably be coming back for a few more.”

Even Kahkewistahaw First Nation Chief Louis Taypotat likes wearing the clothing line.

He wore a hoodie and joked that all he needed now was a Neechie Gear sweat pants during his comments at the event.

He told the audience gathered that the purchase of the land in Yorkton on the city’s west side years ago led the way to partnerships like the one with Neechie Gear.

He says investments in the gas station, hotel and casino help the band generate revenue.

“Every year we get a Christmas bonus out of this store, the ventures we have, this is one of them, there’s others coming,” says Chief Taypotat. “(The gas station) it created a lot of employment for people here, from surrounding communities, surrounding nations, even some from Manitoba. It took people off the welfare line and that’s something I’m proud of.”

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