By InfoRed

Brad InfoRed

InfoRed

I must admit, throughout my music career the only time I was remotely excited for the Junos was in 2012 when they happened in Regina and that was only because I won a pair of VIP tickets.

The reality of the Junos as a Canadian rapper is that throughout its history, it has never showcased Hip Hop, and Junos 2015 in Hamilton, Ontario was no exception. Last year’s awards did place some much needed spotlight on Aboriginal electronic dance music (EDM) group A Tribe Called Red, who was nominated for two awards and won Breakthrough Artist of the Year, making them the first Aboriginal group to ever win in that category.

This year’s Breakthrough Artist of the Year was Kiesza, a Calgary-born disco/pop artist. There was a lot of hype around her prior to Juno Sunday and after watching her performance, I can see why she has become a huge sensation around the world. The beat for her single, Sound of a Woman reminds me of the late 80’s synthesized music that every pop song had. If you have ever watched the Junos, then you know what I mean when I say, there was no lack of cheesy yet entertaining commentary and skits, and host Jacob Hoggard (frontman to rock/pop group Hedley) did a good job at making the show enjoyable. Like many, I had my doubts about the rocker hosting the show but Jacob, you proved yourself a worthy host!!

It seems that even though there wasn’t any Hip Hop on the show, I have learned to take awards shows for what they are worth: entertainment. This year’s Artist of the Year was R&B/Soul/Hip Hop influenced singer The Weeknd while Toronto reggae fusion band Magic! won Single of the Year with their hit, Rude, which I might add has just under 445 million views on YouTube.

For Canadian musicians, breaking through in the US market is the epitome of success and we’ve had quite a few. Buffy Sainte-Marie, Celine Dion, Shania Twain, and the list can go on and on. This year marked the 20th anniversary of Canadian music icon Alanis Morissette’s multi-platinum album, Jagged Little Pill, which is iconic in its own right. For her lifetime of success around the globe, she was honoured with the Lifetime Achievement Award. Not to be outdone by any means, her performance some would say stole the show with a collage of hits accumulated throughout her career; it’s obvious that she earned her stripes in the music biz. All in all, the awards show was entertaining for Sunday evening and I for one will continue to patiently wait for the time that Junos embrace Hip Hop whole-heartedly but until then, I’ll keep watching from the sidelines.

For a full list of the 2015 Juno winners click here: http://junoawards.ca/wp-content/uploads/2015/03/2015-JUNO-Awards-List.pdf

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